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Build a Real Company
in Florida. We Wrote It.

Max Financial Press publishes the playbooks that Wall Street firms write for their richest clients — only ours are written for the operator, in plain English, by a CPA who works at the file drawer every day. No fluff. No sales pitch. Just answers you can use.

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2,400+ owners and operators read our playbooks this year.
Your next one takes five minutes to download. The edge lasts years.
Max Financial Press · Strategic Insights
Max Financial Press
Series II · From Hustle to Structure™
The Max Entity Planning Playbook
A field manual for how closely-held
companies should actually be
structured, governed, and exited.
By David Hernández, CPA
Scored
114 / 120
As Read By Operators In
Miami Herald Brickell Magazine South Florida Business Journal FIU · MDC · MAU Classrooms Amazon KDP · Google Books

Which of these sounds like you?

Every title in our catalogue was written for a specific moment in the life of a closely-held company. Find yours, download the first chapter, and stop guessing.

i.

Your entity structure no longer matches reality.

You started as a single-member LLC. Now there's a partner, a second company, a real estate holding, and a son on payroll. The paperwork never caught up. See how operators rebuild the structure before it breaks.

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ii.

You're taking distributions you shouldn't be.

Basis, retained earnings, reasonable comp, related-party transactions — most owners don't realize the risk until the letter arrives. Get the framework a CPA uses before the IRS uses theirs.

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iii.

The partnership agreement never got finalized.

Once a dispute starts, it is too late to draft governance. Exit rights, drag-along, buy-sell at fair value — how the architecture should have been set up from day one. And how to fix it now.

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iv.

You're about to take foreign capital.

5471, 5472, ECI, FIRPTA, treaty positions, inbound structuring. A clear framework for how to take cross-border capital without creating a ten-year tax problem for yourself or the investor.

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v.

You want to exit — and keep the proceeds.

Asset vs. stock sale, QSBS, installment treatment, earn-outs, rollover equity. The tax outcome of a sale is decided eighteen months before the LOI. Here is the eighteen-month plan.

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vi.

You're leading a team for the first time.

From the CEO Academy series: financial fluency, decision rights, meeting cadence, and the operator disciplines no one teaches you the year you become the boss. Written for first-time CEOs of real companies.

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The Bestsellers Shelf

The six titles our readers send to a partner, a CFO, or a client first.
View all 89 titles →
Max Financial Press
Hustle to Structure
Entity
Playbook
D. Hernández, CPA
The Entity Planning Playbook
Series II · 284 pp.
$38
Max Financial Press
CEO Academy
Max
Leadership
D. Hernández, CPA
Max Leadership
Series V · 232 pp.
$32
Max Financial Press
Max Insights
The Accredited
Investor CPA
D. Hernández, CPA
The Accredited Investor CPA
Series IV · 198 pp.
$28
Max Financial Press
Crónicas de Cuba
Havana Before
the Silence
D. Hernández
Havana Before the Silence
Series VIII · 312 pp.
$34
Max Financial Press
Una Vida Max · Español
Doctrina
MAX
Max L'Entrepreneur
Doctrina MAX
Series VII · 264 pp.
$30
Max Financial Press
Max Education
CFP® Exam
Companion
D. Hernández, CPA
CFP® Exam Companion
Series VI · 348 pp.
$42
§ The House Our Standard

We don't just publish books.
We define the playbook.

Max Financial Press is the publishing arm of Max Financial Group — a Miami-based CPA and advisory practice on Southeast Second Avenue. We exist for a specific reader: the entrepreneur, operator, or accredited investor who wants the arithmetic as much as the argument, and who has outgrown business books that mistake anecdote for analysis.

Every title in our catalogue is drawn from an active practice. That is the standard. Every playbook, entity diagram, and capital-stack schematic you will find on these pages has first been drafted at a client desk, redlined at a closing table, and reviewed on an IRS response. The books are instructional. But they are written in the register of a professional who is on the hook for the outcome.

We publish in English and in Spanish. Our Una Vida Max system runs to sixteen volumes and over 155,000 words, because the reader we are built for does business on both sides of the hemisphere — and should not have to read either translation twice to understand the other.

New Releases & Coming Soon

Spring & summer 2026 — five new titles at press.
View publishing calendar →
Max Financial Press
Max Essentials · Series I
From Hustle to
Structure
D. Hernández, CPA
From Hustle to Structure
Trilogy · Vol. I
$34
Max Financial Press
Max Insights · Series IV
Medicare
Unmasked
D. Hernández, CPA
Medicare Unmasked
White paper · 128 pp.
$22
Max Financial Press
Crónicas de Cuba
Los Últimos
de Habana
D. Hernández
Los Últimos de Habana
Series VIII · novel
$29
Max Financial Press
Series III · Incubation
The First
Two Years
D. Hernández, CPA
The First Two Years
Series III · 216 pp.
$28
Max Financial Press
Una Vida Max · Español
Los 15 Principios
MAX
Max L'Entrepreneur
Los 15 Principios MAX
Series VII · 176 pp.
$26
Max Financial Press
CEO Academy · Series V
The Operator's
Cadence
D. Hernández, CPA
The Operator's Cadence
Series V · Fall '26
Pre-order
Max Financial Press
The Pen Name Max L'Entrepreneur
§ Author of the House David Hernández, CPA

A CPA who writes. Not a writer who quotes CPAs.

David Hernández is a Florida CPA and the founder of Brickell CPA, Inc. — a boutique advisory firm on Southeast Second Avenue serving entrepreneurs, accredited investors, and foreign clients across construction, real estate, healthcare, and logistics. He writes under the pen name Max L'Entrepreneur.

A Cuban immigrant who arrived in Miami in December 1997, David holds a DBA in Entrepreneurship and has taught at FIU, Miami Dade College, and Millennia Atlantic. His books are drawn from live engagements — forensic files, IRS responses, exit transactions, construction-loan portfolios — the working papers that never make it into airport business titles.

CPA License FL AC38148
Firm License AD68155
Doctorate DBA · Anaheim Univ.
Registrations Series 65 · FL Broker
All Titles → Booking & Interviews →
"The first business book I have read where the author clearly knew what the footnotes were doing. That is rare, and I am grateful for it."
Family Office Principal South Florida · on The Max Entity Planning Playbook
§ On The Record Reader Notes

Our readers are operators, not browsers.

★★★★★
I gave it to my partner before our restructuring call. By the time the call happened, we were arguing about the right things. That is what a good book is supposed to do.
Managing Partner Logistics Holding Co. · Doral
★★★★★
I had read four books on LLC structure. I stopped after this one. It is the difference between a tour of the kitchen and a recipe you can actually cook.
Miami Operator Construction Holdings · Brickell
★★★★★
Lo leí en una tarde y lo subrayé en dos. Max L'Entrepreneur escribe como habla un contador serio: sin rodeos, con autoridad, y con respeto por el lector.
Inversionista Acreditada Caracas / Miami · Una Vida Max
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§ En Español Una Vida Max

Publicamos también en español.

Dieciséis volúmenes. Más de 155,782 palabras. Un sistema completo para el empresario y la familia hispanohablante — del control financiero al legado. La voz editorial no cambia de un idioma al otro: la precisión, tampoco.

Ver la colección →
Max Financial Press
Doctrina MAX
UVM · I
Max Financial Press
Los 15 Principios
UVM · II
Max Financial Press
El Contador Acreditado
UVM · III
Max Financial Press
Arquitectura del Negocio
UVM · IV
Max Financial Press
Legado Familiar
UVM · V
§ Your Next Move Starts Here

One email. One chapter.
One clear view of your company.

Download chapter one of The Max Entity Planning Playbook. If it is not the most useful twenty-four pages you will read this quarter, we will refund the price of the paperback — which, since the chapter is free, means we owe you a paperback.

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